Company Training

Company Training

+

GROUP PROFESSIONAL TRAINING

 

TURNING CREATIVES INTO THINKERS & THINKERS INTO CREATIVES

We know how hard it is to train staff, retain them and keep them up to speed with the ever changingcreative world of communication.
LA Creative School provided group professional workshops built for small teams or for the wholecompany.

 

1. THE JOB: Readiness & Preparedness For The Job You Want & Have
Price/Participant: $350
Duration: 5 weeks
One session/week
Whether you were promoted, hired full-time or freelance, you were brought in to do something specific and understanding what cog you play in the creative departments wheel is critical.

Creative schools never teach for the actual job you want or have, you learn by trial and error on the job and pray you’re doing it right. This workshop will demonstrate how readiness and preparedness for the job you want and have will make you a better candidate and creative employee. Creatives will also learn specific job details for every level of the creative hierarchy and necessary tools to be successful and raise the bar in your creative department.
  • Learn your specific job role (Jr., Mid, and Senior level creatives)
  • Learn what to do in specific situations
  • Learn what your ECD expects of you and from you
  • Discover more through creative examples and idea generating tools

WHO IS THIS WORKSHOP FOR?

  • Creatives looking for a position in the creative department
  • Creatives that want to become better at what they do
  • Creatives looking to be promoted and take on the next challenge
  • Creatives in management roles

WORKSHOP BENEFITS:

As a result of this workshop, you will be better able to:
  • Do your creative job
  • Develop and generate ideas quicker and fail faster
  • Overcome internal hurdles
  • Identify problems and solutions
2. BUILDING IDEAS: LEARNING HOW TO DEVELOP CAMPAIGN
Price/Participant: $350
Duration: 5 weeks
One session/week
With consumers running even faster away from anything that looks like an Ad. It is critical to learn how to stay on strategy and meet the consumer where they are.

This workshop will illustrate how to come up with smart ideas within tight deadlines and stay on strategy. Participants will also develop the know-how down or killed internally or by the client.
  • Learn how to go back to the drawing board and come back with more ideas on strategy experience do
  • Learn how to build a develop a campaign through storytelling S ON STRATEGY

WHO IS THIS WORKSHOP FOR?

  • Creatives tired of hearing “its off-strategy”
  • Account, Strategist, Marketers looking to become more creative in their approach
  • Individuals wanting to engage and impact consumers strategically

WORKSHOP BENEFITS:

As a result of this workshop, you will be better able to:
  • Generate more ideas on strategy
  • Strategically tell stories
  • Build strategic campaigns
  • Identify key elements within the creative brief
3. PITCHING IDEAS: SELLING YOUR IDEAS INTERNALLY & EXTERNALLY
Price/Participant: $350
Duration: 5 weeks
One session/week
Getting your client to buy a great idea is hard, but getting your great idea bought and approved by your agency is harder. So understanding how to sell and fight for your work will allow for more great work to be produced.

This workshop will focus on principals that will enable great ideas to be considered and bought on the grounds that are right for the demographic. defending and executing your work.
  • Learn the difference between pitching & selling
  • Experience tools and examples to sell more work
  • Discover more through examples, group participation and critiques

WHO IS THIS WORKSHOP FOR?

  • Creatives looking for ways to sharpen their pitching tools
  • Account & Strategy teams who interface with the client

WORKSHOP BENEFITS:

As a result of this workshop, you will be better able to:
  • Defend, pitch and sell your ideas
  • Present a better case as to why your idea is the right one to buy
  • Work more succinct with internal teams to prep and level set the client on the great idea
4. EXECUTIVE LEVEL: TRAINING & MANAGING TEAMS
Price/Participant: $350
Duration: 5 weeks
One session/week
Now that you’ve been promoted, what does the executive team expect of you and the team you now manage. Being and becoming a leader comes with a lot of responsibility. Developing your managerial and leadership skills will make you better creative.

This workshop will layout key fundamentals and progressive plans that will strength your ability to lead and deliver a higher ROI for the client and the agency.
  • Learn the fundamentals of managing a team
  • Learn what it takes to become a creative leader
  • Perfect your natural ability to manage
  • Practice world class techniques
  • Discover your strategy on your road to creative excellence

WHO IS THIS WORKSHOP FOR?

  • Senior level creatives (Senior AD & CW, ACD, CD)
  • Account management
  • Individuals that want to learn & develop their leadership skills

WORKSHOP BENEFITS:

As a result of this workshop, you will be better able to:
  • Manage a team
  • Develop a creative strategy and plan
  • Creative Lead
5. D-FUTURE: UNDERSTANDING DIGITAL NUANCES
Price/Participant: $350
Duration: 5 weeks
One session/week
All social destinations have a very specific language. Understanding how to use them through the lens of filters, augmented & virtual reality while communicating a brand message will make for better a storyteller.

This workshop will showcase and breakdown digital approaches to storytelling and how to best reach consumers through its vehicles.
  • Learn which brands do it best and why
  • Learn to speak the languages of social destinations
  • Discover new ways of digital storytelling
  • Experience how to use AR & VR to create sharable experiences

WHO IS THIS WORKSHOP FOR?

  • Creative departments with digital arms
  • Digital shops
  • Creatives with the interest of developing and strengthening their digital know-how
  • Account & Strategist teams

WORKSHOP BENEFITS:

As a result of this workshop, you will be better able to:
  • Appreciate what a digital experience can do for a brand
  • Speak in the languages of social destinations
  • Overcome how to use the future of digital to your advantage