With consumers running even faster away from anything that looks like an Ad. It is critical to learn how to stay on strategy and meet the consumer where they are.

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Class Type Workshop
Location On Premise
Duration 2 Day Workshop
Deadline
Startdate
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WHO IS THIS FOR
  • Creatives tired of hearing “it’s off-strategy”
  • Account Strategist and Marketers looking to become more creative in their approach
  • Individuals wanting to engage and impact consumers strategically
ABOUT THIS CLASS

With consumers running even faster away from anything that looks like an Ad. It is critical to learn how to stay on strategy and meet the consumer where they are.

 

This workshop will illustrate how to come up with smart ideas within tight deadlines and stay on strategy. Participants will also develop the know-how to come up with ideas after ideas, even after having them shot down or killed internally or by the client.

  • Learn how to go back to the drawing board and come back with more ideas on strategy
  • Experience breaking down the creative brief and identifying what the brief is asking you to do
  • Learn how to build and develop a campaign through storytelling that’s ON STRATEGY

    WORKSHOP BENEFITS

    As a result of this workshop, you will be better able to:

    • Generate more ideas on strategy
    • Strategically tell stories
    • Build strategic campaigns
    • Identify key elements within the creative brief

       

       

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      Enroll in class