Getting your client to buy a great idea is hard, but getting your great idea bought and approved by your agency is harder. So understanding how to sell and fight for your work will allow for more great work to be produced.

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Class Type Workshop
Location On Premise
Duration 2 Day Workshop
Deadline
Startdate
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WHO IS THIS FOR
  • Creatives looking for ways to sharpen their pitch tools
  • Account & Strategy teams who interface with the client
ABOUT THIS CLASS

Getting your client to buy a great idea is hard, but getting your great idea bought and approved by your agency is harder. So understanding how to sell and fight for your work will allow for more great work to be produced.

 

This workshop will focus on principals that will enable great ideas to be considered and bought on the grounds that are right for the demographic. Participants will also gain insight on the art of selling, defending and executing your work.

  • Learn the difference between pitching & selling
  • Experience tools and examples to sell more work
  • Discover more through examples, group participation and critiques 
    WORKSHOP BENEFITS As a result of this workshop, you will be better able to:
    • Defend, pitch and sell your ideas
    • Present a better case as to why your idea is the right one to buy
    • Work more succinct with internal teams to prep and level set the client on the great idea

     

     

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